To celebrate its 30th anniversary, Guess is launching a new advertising campaign with the super model Claudia Schiffer, one of the first who posed for this brand. Indeed the first appearance of Claudia in Guess black & white advertising campaign was 23 years ago. She modeled between the 1989 and 1991 with an huge impact for the brand.
Besides her, there is a long list of models launched by Paul Marciano in these 30 years. Think about Carla Bruni, Laetitia Casta, Adriana Lima, Megan Ewing, Anne Nicole Smith, and Valeria Mazza: they all started their international model careers thanks to Guess and Paul Marciano's vision.
I think that Guess is one of the few companies that have really done a great job of maintaining a strong and consistent image in their advertising. Even without the triangle you would literally "guess" from whom this is.
Which one is your favorite model, which one is for you the most inspiring?
Do you think that "super models" still exist today?
I look forward to receiving your comments ;)
PS: I just created my La Trosième Facebook page and I invite you all to become my fan ^_^