Wednesday, 4 April 2012

30 sexy years

claudia schiffer

To celebrate its 30th anniversary, Guess is launching a new advertising campaign with the super model Claudia Schiffer, one of the first who posed for this brand. Indeed the first appearance of Claudia in Guess black & white advertising campaign was 23 years ago. She modeled between the 1989 and 1991 with an huge impact for the brand.

Besides her, there is a long list of models launched by Paul Marciano in these 30 years. Think about Carla Bruni, Laetitia Casta, Adriana Lima, Megan Ewing, Anne Nicole Smith, and Valeria Mazza: they all started their international model careers thanks to Guess and Paul Marciano's vision.
I think that Guess is one of the few companies that have really done a great job of maintaining a strong and consistent image in their advertising. Even without the triangle you would literally "guess" from whom this is.  

claudia schiffer

Which one is your favorite model, which one is for you the most inspiring?
Do you think that "super models" still exist today?

I look forward to receiving your comments ;)

Kisses, L3

PS: I just created my La Trosième Facebook page and I invite you all to become my fan ^_^


  1. ....well, I would say that today you really proved that it's impossible to forget your 'first love'....
    Brava sister!

  2. Claudia is just gorgeous and gets even prettier as time goes by! Of course a great choice for the brands anniversary!

    Many Kisses
    Out Of The Box

  3. Whoever wears their clothes look fantastic, because it's GUESS, you cannot look awful in that clothes... :)

  4. ooooh Claudia...sempre stupenda... io spero priprio di vederla un giorno per Strada a Notting Hill... chissà...
    Degli anni 90, per me la modella più bella era Christy Turlington.


  5. I stumbled upon your blog and loved your post.
    I work for Guess corporate office in product development and design and think this lookbook is amazing.
    Thanks for sharing!

    If you'd like, check out my blog too =)

    Xoxo Lil